https://www.owenpelkey.com/about daily 0.75 2022-01-27 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/297f04cd-cd51-45cd-8a5b-6a878bbbda54/IMG_7084.jpg About - Owen Pelkey is a Fashion and Fragrance Creative Director based in Savannah, GA. My name is Owen Pelkey and I was born and raised in a (very) small town in Vermont. From an early age, I've always been interested in creative hobbies, whether it was choir, band, performing, and eventually fashion. Fashion has always been an outlet for me to express myself and find confidence in who I am. This passion led me to attend the Savannah College of Art and Design (SCAD), where I'm currently a senior majoring in Fashion Marketing and Management and minoring in Fragrance Marketing and Management. Currently, I'm on track to graduate in the spring of 2022. While at SCAD, I've had so many opportunities to enrich my learning and life skills, with one of my proudest moments being studying abroad in Hong Kong in the fall of 2019. While there, I was able to study under fashion industry leaders in Hong Kong, and expand my knowledge and experience while traveling there. I've also had the opportunity to be a SCAD Senior Collection Model and have worked on many extensive projects at SCAD, that have helped me expand my skills and knowledge on fashion and fragrance brands and the industry itself. In my work, I take all my experiences with me as inspiration to make a connection with my audience. I believe that listening to your audience, having empathy, and developing trust is key to creating work that is authentic, real, and personable. https://www.owenpelkey.com/about-1 daily 0.75 2022-01-27 https://www.owenpelkey.com/about-2 daily 0.75 2022-01-27 https://www.owenpelkey.com/about-3 daily 0.75 2022-01-27 https://www.owenpelkey.com/contact daily 0.75 2022-02-03 https://www.owenpelkey.com/home daily 1.0 2022-01-27 https://www.owenpelkey.com/new-page daily 0.75 2022-03-10 https://www.owenpelkey.com/resume daily 0.75 2022-03-10 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/faa83e3f-868f-4c85-9e0e-76cbae057822/Resume.png Resume - Owen Pelkey’s Resume otpelkey@gmail.com https://www.owenpelkey.com/work daily 0.75 2022-01-27 https://www.owenpelkey.com/work/fragrancemarketing monthly 0.5 2022-03-10 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/6e652bfb-13cb-4512-bcf6-d3dd2a8e3b95/Chanel-ProcessBook1024_1.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/e5e31186-233d-416d-b6fc-518bbfbc9143/1.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/0912c958-ed3c-4101-b963-e0eb8f76ad5d/Chanel-ProcessBook1024_2.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/2b39931f-bbba-48e5-a271-24d24c8ee457/2.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ec95b400-1805-4a20-a155-a5713aefb205/Chanel-ProcessBook1024_3.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/e629d062-11ab-43f6-89d3-0111fa1e3832/3.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/979ae8b4-3df2-4645-bf05-9eec39fa1a2c/Chanel-ProcessBook1024_4.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/3d98805e-dc69-436d-9fdf-9769d4c7f913/4.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c0606ee6-f5de-4f9f-a212-045b55aa40bc/Chanel-ProcessBook1024_5.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/b77924a1-416b-423a-8aa3-9ec7045795d6/5.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/fcb237ee-a217-48ae-872f-633012314bd8/Chanel-ProcessBook1024_6.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/0421f46b-f6e7-422c-987d-1aac7c1d4286/6.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/f399c91d-350c-4849-98cb-e9bd2527bfce/Chanel-ProcessBook1024_7.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/1458da5c-a97d-4f6b-aaa4-fa260a659db3/7.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/8400954a-1124-4764-bb60-da6159e3d176/Chanel-ProcessBook1024_8.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ed64a9d0-7a1d-4007-b85b-4d31bec03e54/8.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/3f4790ad-85de-4c72-b847-7fa0c7a13f78/Chanel-ProcessBook1024_9.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/e4b0405b-1706-4d8a-a3f8-02f8ee8feefd/9.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/e57788f9-929d-4daf-97f8-0325cf54aa21/Chanel-ProcessBook1024_10.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/8c268879-9cd6-4b98-8a1d-857f3a686a8c/10.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/6771596f-e017-4161-8747-d66a6dfc6e4f/Chanel-ProcessBook1024_11.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a35beb5d-7a1a-4890-a7dc-f08b08f50964/11.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/78a02bae-5950-40e2-b4e0-4b876af1d094/12.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/cf95f3d4-8443-44af-80ad-d414cab47d69/13.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/0a9ed3be-c17e-4d19-a6ba-d19ec713f8bc/14.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/25917252-77e1-4b79-af70-82669f4ad8c9/15.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/8beda82e-3464-4ee2-a99f-f38734a71cf5/16.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a86f9d31-2077-4491-a156-a1bd916469ef/17.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/624f5ced-af1e-4ce6-8a19-914586b1ecae/18.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/365e8213-554d-4d78-acdb-c56a3fe965ec/19.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/58345079-fa29-4765-9afc-60aa3636d121/20.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/30f560c5-9aa8-4281-9673-156ccabbce5c/21.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/d05364f9-19f1-4724-947d-813392b15abe/23.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a07a2de6-4b78-4b5b-9a09-1750dcff72f5/22.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/7f545108-9e28-49ba-aa98-fccbe834b196/24.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/9ac77bca-59b8-4409-a863-cdd855d25ddb/25.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c7bb70e5-3e0b-4622-9e53-fd202fddd505/26.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/660dba57-facf-4a0b-bad0-cd7ebb71de2b/27.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/52591aab-e212-497e-872b-a901672b2765/28.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/d80afe3d-9518-4f0b-bcfb-05186c41e79f/29.png Work - Fragrance Marketing https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a352b05b-5089-45d5-a462-031f984f3a5c/30.png Work - Fragrance Marketing https://www.owenpelkey.com/work/trendresearch monthly 0.5 2022-03-10 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/fb8181b8-4cc4-4952-b01e-cc15367ffc61/FASH_419_Magazine+FINAL_01+copy1024_1.png Work - Trend Research - Mock Magazine: Zephyr The Zephyr Magazine was created in a Current Trends and Forecasting class, where we were tasked with creating a mock magazine. Taking inspiration from Kinfolk Magazine, my group focused on creating a health and wellness-focused magazine that covered all aspects of healthy living. I served as the Editorial Director and was in charge of overseeing all articles published in the magazine, as well as taking lead creative direction over the Culture and Music sections and photoshoots. Below is a preview of the entire issue of Zephyr Magazine. https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/5e8a7d86-500d-44fc-b69c-cf0fdd329a33/1.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/99d8019b-77b2-4096-b306-e93159616265/2.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/dafc9a3d-5599-4aa8-8906-78819c16c938/3.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/90e2d901-76e4-4f9e-b576-aae3c36a9fdf/4.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/b8d0fd41-3810-4652-99d6-5a456196f446/5.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/2d0e5532-d726-415a-a211-085abf771ccb/6.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/eba05b98-97f7-4cea-a716-69f9d9aabd98/7.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/5ff2bc6d-9a86-498a-bb69-517112fb1932/8.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a052c55f-ef50-4bb9-8b91-a9c4e6e5f455/9.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/684404ed-3e36-40da-bf25-a20c545caa56/10.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/be16896e-5474-4bd2-ae84-19a3152f6d44/11.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/7089c1c0-857f-45a4-bb75-7ba1abc0734d/12.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/5e648952-a4e5-4b4f-88c8-0d6d5dab38f0/13.png Work - Trend Research https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c8983eb0-1598-4c44-ab9e-da9856cc08b1/14.png Work - Trend Research https://www.owenpelkey.com/work/artdirection monthly 0.5 2022-06-13 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a2150a72-87d4-4cbb-978e-8f77d5a641a3/window1.png Work - Art Direction - Gaming in Fashion SCAD Morris Hall Window Display https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/05d62c25-1877-4bcc-a4e6-5b814dc936f0/collusion-moodboard.png Work - Art Direction - Collusion Ad Campaign Presentation https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/0581f793-5ace-43f7-a13e-1a26055dbe24/14692+%281%29.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/4fdc277f-ea5f-4013-be43-524b1e1b957e/title.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/388d57d9-f597-4eda-9080-f4d589acc1c9/14497+%281%29.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/fff4020d-4994-47e2-afe3-71764c73f004/SAV_2020WINTER_FASM_OwenPelkey_Advertising+Campaign_Ad2.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/060c3ef8-bfc7-4968-a6dc-5c5acd2c7407/contents.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/86635fbb-3b33-4170-990c-1622b33c2da8/14554+%282%29.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/7ab9c8d7-6ca1-411c-a71c-7e05e6a52d29/SAV_2020WINTER_FASM_OwenPelkey_Advertising+Campaign_Ad3.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/d80d7a3b-c488-44e5-9b74-432f64f93019/concept.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/cee44d2a-342e-4077-9569-751bce0c7870/14719.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/15c657cf-8dbb-4080-896e-5faa75fbe684/SAV_2020WINTER_FASM_OwenPelkey_Advertising+Campaign_Ad1.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/422b43f1-a9e0-47db-bb7c-685352c76a3f/moodboard.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/b2deae3f-c6bb-46cc-8a95-2d1671f05c47/14723+%281%29.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/f7288386-3f64-4089-a6b6-75046fe73a11/idea+development.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/fa514132-0690-42b5-a44c-3f7c4ded5fb2/14756+%281%29.jpg Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/eee325c3-3ed4-406e-b2b1-064f095d211f/rendering.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/f4ce9175-8ab4-4889-ae19-49fc1ff01b5a/8.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c5bc9178-a6f8-4ff4-b0ca-d7cea01e9405/9.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/a9eecb7a-6811-4c1f-9c59-85472139f1b3/11.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/b9004919-7bec-4584-bafa-346e0587d8e0/props.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/0225d301-efce-4542-85cc-8d101fc0e54e/12.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c494e703-294e-4fbf-b300-54d82c605d40/13.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c82106d7-f090-41a5-a2b8-72464e1555fc/14.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/bdb8cb9f-c1ee-4395-a569-4f738d1e1ae1/15.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/41d400a1-442a-4e5a-8ab1-caa0a66cdd84/16.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/c9d08717-d2f6-4e4a-8a6d-f671bc2752f5/17.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/3978ed5e-0fe1-4279-8534-63a5b9d1604d/18.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/e7e081b2-d768-4a00-b695-7da151e4f0e1/19.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/d42b44d2-220c-4ef7-9920-29d26f845239/20.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/41c82b3e-1a2e-4917-bb8d-157ab33995c0/21.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ff035368-cb05-4c96-be73-fc51673c602a/22.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/664a4c5f-d708-4675-abce-f91692dabbdf/23.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ab354068-54cd-4159-b8cd-24d420a21d3d/25.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/b9ba2703-fc90-4102-ab72-09fafe8b74a3/26.png Work - Art Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/5d99f480-54aa-4a9b-be89-866dc80b8847/color+board.png Work - Art Direction https://www.owenpelkey.com/work/research-creative-direction monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/f435d2dd-67b6-4c5b-8110-42eeecd49175/Off-Runway+Project.png Work - Research & Creative Direction - Mock Moschino Non-Traditional Fashion Show https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/1643849984253-GSMI9LYR9509VSHR1LJ7/ASOS%252B.jpg Work - Research & Creative Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/d3cdf52b-f0fd-46d0-8f3e-9d66f93d000e/11.png Work - Research & Creative Direction ASOS's Areas of Distribution https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ef828d57-97fb-458c-95e4-605e418e740b/12.png Work - Research & Creative Direction ASOS SWOT Analysis https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/852a96ca-5105-41ed-b7f8-f4bbd15f0048/13.png Work - Research & Creative Direction ASOS SWOT Analysis https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/7c8d9aa8-f4d5-4878-ab94-1c13fcc6587a/14.png Work - Research & Creative Direction ASOS SWOT Analysis https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/ccdc2941-d2da-40ab-9caf-a949f9b46eba/15.png Work - 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Research & Creative Direction LA Santa Monica Third Street Promenade Psychographics https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/45feef03-cce9-47aa-8cc7-68af347f7eea/37.png Work - Research & Creative Direction Overall Location Analysis for LA Santa Monica Third Street Promenade https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/3b42044b-2519-4654-a1c5-4eb4d3d4eb51/38.png Work - Research & Creative Direction https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/6a53d87d-3fe3-4b09-8b47-949e530b8d1b/39.png Work - Research & Creative Direction Consumer Profile for ideal LA ASOS Consumer https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/5f33268d-60c8-4be2-b018-cccf1f508042/43.png Work - Research & Creative Direction ASOS Pop-Up Mockup https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/195c4c88-d059-4529-abc3-5db85a81fa4b/44.png Work - Research & Creative Direction ASOS Pop-Up Mockup https://images.squarespace-cdn.com/content/v1/61f2144b9ffedd2a336dc316/4a05c621-c175-45e9-ac23-2bd083f76d42/45.png Work - 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Senior Capstone - Mx. Senior Capstone The entire process book is located here, and details more specific research, financials, assortment plans, and more. 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